Global Partner For Success
Home / Company /
Are You Ready for Asia?
To Penetrate Asia Pacific Market
Global Partner For Success
Home / Company /
Are You Ready for Asia?
To Penetrate Asia Pacific Market
Hotlink
MPx Strategy
Company
Many companies make the mistake of using the same strategies and methods they have used in the US and Europe to sell into Asia Pacific. But the differences are many, and challenges include:
The Asian telecom market is growing rapidly and represents the greatest high tech investment potential on the planet. Hundreds of millions of Asian users are embracing the multi- media productivity enhancing services spawned by fixed mobile convergence. Leading edge products from around the world are gaining recognition and traction in Asia, and this large foundation of customers is of a scale to be a direct impetus to the recovery of the global telecommunication industry.
China, Indonesia, India and Vietnam are growing exponentially across all technologies, with major infrastructure and services expansion in progress. In Japan, South Korea, Hong Kong and Singapore, with significant infrastructure already in place, multi-media access, FMC, mCommerce, video sharing, and handheld products are leading the market. Multimedia and value-added services are already widely deployed throughout Asia, and new ones are emerging daily.
Worldwide, Europe has the largest telecommunications market, at $1 trillion, with the U.S. second at $923 billion and Asia/Pacific third at $715 billion. Overall, the international market grew 12.1 percent in 2006 and by 2010, the global market is expected to reach $4.3 trillion in revenue.According to TIA’s 2007 Telecommunications Market Review and Forecast, by the end of 2008, the number of internet users in China will rise to 111 million, second only to the United States with 190 million. Japan, India, Germany, UK and South Korea follow, putting the bulk of the world’s internet users in Asia Pacific. Internet reach to countries like China, India and Indonesia will drive the number of internet users over the billion mark in this decade.
The 2G to 3G transition was a turning point in mobile markets, which created the opportunity for leading edge handset manufacturers to radically re-define their market positioning. In the market transition from anolog-signal handsets to digital-signal handsets, which happened much faster than anticipated, Nokia surpassed Motorola, and many other Asian handset manufacturers are also focusing on the opportunities implicit in 3G deployment.
And the same is true in Fixed Mobile Convergence, VoIP, IPTV, multi-media applications, edge and access components, wireless, etc.
To overcome the challenges and capitalize on the opportunities in Asia Pacific, you need the right team, with the right leadership, experience and presence, with the right streategy. Our joint North American – Asia Pacific global team, with a concentration of engineering and business development resources in APAC, is the foundation of our success. The Asia Pacific team has the local presence, history and depth of leadership to engage effectively at all levels of every major carrier, MSO, public utility and large enterprise in each country. The US team offers a direct interface to US vendors, with executive level business development, sales and systems engineering personnel that coordinate and facilitate all aspects of the business. Both teams have high level international business and technological experience, and together, become a seamless and highly cost effective extension of your company into APAC.
We help our clients: